Ms. Michael’s expertise in media planning and buying, multi-channel campaign development, and public relations will serve Millennium Integrated Marketing’s clients well. In her new role, she will be coordinating and managing the execution of year-long communications plans. 

Ms. Michael was formerly employed as a Media Planner and Buyer for Clinical Site Services in Glen Burnie, MD, and Marketing Director for Rocky Mountain Urgent Care and Family Medicine in Aurora, CO. She earned her Bachelor of Arts Degree in Communications with a minor in Public Relations in 2002 from State University of New York at Oswego.

“We are very pleased to welcome Kelly to our company,” states Linda Fanaras, President and Founder of Millennium Integrated Marketing. “Her results-oriented attitude and strong work ethic make her a wonderful addition to the Millennium team.”

About Millennium Integrated Marketing

Millennium Integrated Marketing is a strategic marketing firm that integrates the most successful online and offline strategies for business growth. Millennium Integrated Marketing seeks to become every client’s most valued and trusted partner by providing brilliant ideas, strategies, and tactics that deliver measurable results. Millennium Integrated Marketing, with offices in Manchester, New Hampshire and Boston, works with companies across industries, including technology, healthcare, non-profit, and professional services. For more information, call 877-873-7445 or visit www.mill-im.com.

Mr. Mensinger will work with Millennium Integrated Marketing’s clients on website development, including layout, appearance, and functionality, with a focus on creating optimal search engine results.

“Many businesses today are looking to expand their online presence and take advantage of the numerous web technologies offered,” explains Linda Fanaras, President and Founder of Millennium Integrated Marketing. “Dan’s expertise will enhance our team’s ability to provide technologically-advanced solutions in the areas of web, search engine optimization, and social media.”

Mr. Mensinger was formerly employed as Lead Web Designer and Developer for The Marketing Dept., where his responsibilities included building and maintaining custom websites for businesses and organizations. He earned his Bachelor of Arts Degree from Keene State College in 2005.

About Millennium Integrated Marketing

Millennium Integrated Marketing is a strategic marketing firm that integrates the most successful online and offline strategies for business growth. Millennium Integrated Marketing seeks to become every client’s most valued and trusted partner by providing brilliant ideas, strategies, and tactics that deliver measurable results. Millennium Integrated Marketing, with offices in Manchester, New Hampshire and Boston, works with companies across industries, including technology, healthcare, non-profit, and professional services. For more information, call 877-873-7445 or visit www.mill-im.com.

(Manchester, New Hampshire | Boston) – Linda Fanaras, President and Founder of Millennium Integrated Marketing, a strategic marketing firm that integrates successful online and offline strategies for business growth, was recently honored with a 2010 Above and Beyond Award from the Business and Industry Association of New Hampshire (BIA). 

The award was presented to Ms. Fanaras at the BIA’s annual meeting at the Center of New Hampshire in Manchester. She was recognized for her contributions to the BIA and her commitment to its mission, which is to advocate for legislative policies and regulations that further the growth of New Hampshire businesses. BIA’s staff selected 25 BIA members to receive Above and Beyond Awards based on their dedicated, active service to the organization over the past year. 

“I am humbled to receive a 2010 Above and Beyond Award, as my business – along with the entire New Hampshire business community – is continuously strengthened by the efforts of the BIA,” said Ms. Fanaras. “Its tireless work toward securing policies that make our state a place where businesses are encouraged to start, grow, and create jobs is crucial to the success of our economy. I am proud to be part of such a pro-business organization that is striving to secure the future of New Hampshire.” 

The BIA is a 400-member, statewide chamber of commerce. It represents the interests of New Hampshire businesses of all sizes and industries in its advocacy for business-friendly public policy and legislation. Visit www.nhbia.org for additional details about the organization, and to view the full list of 2010 Above and Beyond Award recipients. 

For more information about Millennium Integrated Marketing, call 877-873-7445 or visit www.mill-im.com. 

About Millennium Integrated Marketing
With offices in Manchester, New Hampshire and Boston, Millennium Integrated Marketing is a strategic marketing firm that integrates the most successful online and offline strategies for business growth. Millennium Integrated Marketing seeks to become every client’s most valued and trusted partner by providing brilliant ideas, strategies, and tactics that deliver measurable results. Millennium Integrated Marketing works with companies and organizations across industries, including logistics/supply chain, health care, technology, and non-profits. For more information, call 877-873-7445 or visit www.mill-im.com.

Two of the awards were presented for Millennium’s design of the Biodirect (www.biodirectusa.com) and Healthcare Data Services (www.hdsweb.com) web sites. The corporate branding package Millennium created and produced for Healthcare Data Services was also selected for a Silver Davey Award.

The Davey Awards is an international awards competition tailored for small creative firms. The awards are judged by the International Academy of the Visual Arts (www.iavisarts.org), whose members include executives from Coach, Disney, HBO, Monster.com, and Polo Ralph Lauren, among many other major corporations. Award categories cover both traditional and interactive marketing solutions, and entries are scored on creative distinction.

“The Davey Awards affirm the significance of the creative contributions that smaller firms bring to the marketplace,” said Linda Fanaras, President and Founder of Millennium. “We are honored to share in this celebration of marketing ingenuity with the other Davey Award winners worldwide.”

For more information about Millennium, call 877-873-7445 or visit www.mill-im.com. Details about the Davey Awards are available at www.daveyawards.com.

About Millennium Integrated Marketing
With offices in Manchester, New Hampshire and Boston, Millennium is a strategic marketing firm that integrates the most successful online and offline strategies for business growth. Millennium seeks to become every client’s most valued and trusted partner by providing brilliant ideas, strategies, and tactics that deliver measurable results. Millennium works with companies and organizations across industries, including logistics/supply chain, health care, technology, and non-profits. For more information, call 877-873-7445 or visit www.mill-im.com.

Will your marketing plan achieve your goal? Lead generation, response rates, and web traffic are just a few of the metrics used to determine a marketing plan’s success. Integrating the right marketing mix is the key to maximizing the effectiveness of every campaign.

Do you know the demographic of your target audience, and how to reach them? Targeted campaigns yield the best results. To create a targeted campaign, you need to know the characteristics of your demographic. These characteristics could include age, gender, income levels, or business size depending on if you are marketing B-to-C or B-to-B. Different segments are approached differently. Proper market research and trend analysis can identify how.

Do you know how your competition is positioning itself? Uncovering what is unique about your offerings in comparison to your competition is extremely valuable. This is also known as a competitive advantage. Differentiation helps increase awareness and brand recognition.

Do you have a unique selling proposition that differentiates you from your competition? A unique selling proposition (USP) is a statement that provides an emotional appeal for your target audience. The more creative and unique the USP is, the more you will distinguish yourself away from the competition.

Is your messaging clear and concise? You always want to use a standard set of verbiage when marketing your company, including both internal and external communication. Doing so will foster a reputable brand image and a cohesive organization.

What are your strengths and weaknesses? In order to establish where your company stands in the marketplace, you have to know your strengths and weaknesses. It is not always easy to admit your weaknesses or even know what they are, which is why companies often employ marketing firms to conduct qualitative and quantitative research.

Do you know what opportunities and threats exist in the marketplace? Often times there are outside factors that influence your business; whether it is the economy, new government regulations, or industry changes. Understanding these threats can work toward your advantage by allowing you to shift strategies or seek new opportunities.

Did you carefully select the right online and offline media to achieve business success? Today’s marketing opportunities include social networking, websites, direct mail campaigns, advertising – and everything in between. Using these venues in the right marketing mix, or working with a professional, can help you ensure you are maximizing marketing ROI.

How will you measure success and ROI? As previously discussed, measurement is a key factor in evaluating your success. Understanding how you are generating leads, where they are coming from, and their conversion ratio will give you the edge when evaluating your marketing budget. Properly allocating funds to strategies that have a greater ROI will secure increased sales and lead opportunities.

How do you make the most out of your marketing budget? The answer is smart marketing. Public relations and digital technology are the most effective smart marketing tools for increasing exposure in a challenging economy. With the right strategies integrated into a well executed plan, a company’s message can be delivered to a highly targeted audience in a very short amount of time. Digital and public relations tactics range from the classic press release to search engine optimization (SEO) and social networking.

Utilizing the tools available in these areas can expose your company to exactly the right audiences for the greatest return on investment. The right smart marketing initiatives are of minimal cost and can be highly effective if properly utilized. Social networking is inexpensive and growing. Blogging and article publishing are low cost and great reputation builders for an organization.

SEO only requires a minimal investment towards its implementation, and the traffic that it has the potential to generate is invaluable. In times like these where budgets are tightening every day, it is important to take advantage of the low cost options that can be optimized by an experienced communications firm. Effectively marketing through these mediums is critical to sustaining growth and staying resilient, and a good marketing communications firm can give you the guidance necessary implement an effective, highly-specialized smart marketing campaign.

Established in 2008, Manchester Area Networking Group is comprised of an exclusive and diverse group of business professionals who meet on a bi-weekly basis to network and build a referral base for their businesses. From small business to national corporations, the MAN Group limits competition by limiting members per industry, and membership is by invitation only.

Co-Chair of MAN Group, Abigail Burton of Londonderry, New Hampshire is a Marketing Communications Manager with Millennium Integrated Marketing. She holds over seven years experience in the marketing and advertising industry and has been with the firm since 2007. A graduate of Old Dominion University in Norfolk, Virginia, Abigail holds a Bachelor of Fine Arts with a concentration in Graphic Design and a minor in Art History.

“We are sure that Abigail’s meticulous organizational skills as well as her vibrant personality will complement her position as Co-Chair of Manchester Area Networking Group,” states Linda Fanaras, Principal of Millennium Integrated Marketing. “We are proud of her professional achievements, and are in support of this group of business professionals dedicated to generating leads and building their networks.”

About Millennium

Millennium is a strategic marketing firm that integrates the most successful online and offline strategies for business growth. Millennium seeks to become the most valued and trusted partner for every client through brilliant ideas, strategies, and tactics that deliver measurable results. Millennium delivers brilliant ideas and measurable results for companies across industries, including logistics/supply chain, technology, and non-profits. For more information on Millennium, call 877-873-7445 or visit www.mill-im.com.